Your marketing strategy for getting a new job

by MSM Coaching on 17th December 2012

Looking for a new job should be approached with same effort and thoroughness as you would any business situation you face. Don't underestimate the effort it takes, it will require focus, discipline, determination, creativity and a willingness to step out of your comfort zone and have conversations that at the start may feel uncomfortable and unnatural to you.

Your marketing strategy is key. Don't just rely on going to a few head-hunters and agencies and then expect the phone to keep ringing with opportunities, because it won't!

Here are a few approaches that you should include in your strategy:

  1. Headhunters and Recruitment Agencies. Get on the books of those organisations that have a specialism in your area of work. Provide them a clear and succinct CV, 2 pages max-more on CVs in another article. Don't expect them to keep in contact with you. It will be up to you to build a relationship with the contact you met with so they get to know you, and will keep you front of their mind when opportunities land on their desk.

  2. LinkedIn.
    Don't use LinkedIn at your peril! Get your profile fully completed and start to build a network.
    Get testimonials on your work, and use LinkedIn to look for companies that attract you.
    Don't underestimate the power of LinkedIn. Now everyone in business uses it.
    Some interesting data on this topic:
    92% of recruiters use social media to find new candidates, up from 82% in 2010.
    73% now say they have successfully hired through social media, up significantly from just 58% two years ago.
    Not surprisingly, LinkedIn is the most popular social network among recruiters, with 93% using it. 66% use Facebook while 54% utilize Twitter.
    More dramatically, 89% of recruiters say that LinkedIn has produced at least one successful hire for them, compared to 25% who say the same of Facebook and just 15% who've had recruiting success with Twitter.

  3. Your Network. Build a spreadsheet of your network and use this to log when you have meetings, what the actions and learnings were, and next steps, and agreed time for a follow up.

More on LinkedIn and networking in other blogs!

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