Why is your LinkedIn profile so important to you and your career or business?

by MSM Coaching on 31st December 2012

Why should you spend time completing your profile on LinkedIn? What is the benefit of having one?

In the age of social media, more and more people are turning to networks such as Facebook, Twitter and LinkedIn to discover information that will help them in both their personal and business lives. This is not going to be any different for employers looking for new employees, entrepreneurs looking for business opportunities or executives ready for their next challenge.

You should regard your LinkedIn profile as your online CV. It shows your skills, employment history, qualifications, areas of expertise and knowledge and most important of all - recommendations from others. It means anyone looking for information about you will find everything they need to know at a glance.

This is your opportunity to blow your own trumpet, something which many of us hate doing. Make your experience and expertise shine through to show why you are THE PERSON that others should be contacting with business proposals, consultancy offers and job prospects in your industry.

Corporate executives may want to consider these statistics:

  • 92% of recruiters use social media to find new candidates, up from 82% in 2010.
  • 73% now say they have successfully hired through social media, up significantly from just 58% two years ago.
  • Not surprisingly, LinkedIn is the most popular social network among recruiters, with 93% using it. 66% use Facebook while 54% utilize Twitter.
  • More dramatically, 89% of recruiters say that LinkedIn has produced at least one successful hire for them, compared to 25% who say the same of Facebook and just 15% who've had recruiting success with Twitter.

LinkedIn also provides the opportunity to build your community of important business contacts by connecting with them. This gives you the ability to stay visible, sustain your relationships and build your personal brand. Your LinkedIn profile is about your CREDIBILITY as a business person.

For this to happen it is imperative that your profile is fully complete with lots of detail and a professional headshot. Take the time to consider the wording and detail you include. First impressions do matter so you must check for typos and grammar. If your LinkedIn profile isn't complete, what else can't you be bothered to finish?

My advice is to start the New Year by having a complete, concise profile and showing everyone that you are prepared and able for any new challenge and opportunity that comes your way.

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